Leo Arcoverde

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<channel>
	<title>Leo Arcoverde</title>
	<link>https://leoarcoverde.com</link>
	<description>Leo Arcoverde</description>
	<pubDate>Thu, 05 Oct 2023 19:47:31 +0000</pubDate>
	<generator>https://leoarcoverde.com</generator>
	<language>en</language>
	
		
	<item>
		<title>home text</title>
				
		<link>https://leoarcoverde.com/home-text</link>

		<pubDate>Tue, 29 Mar 2022 00:01:50 +0000</pubDate>

		<dc:creator>Leo Arcoverde</dc:creator>

		<guid isPermaLink="true">https://leoarcoverde.com/home-text</guid>

		<description>
When I’m not making decks look pretty or overthinking a campaign, I’m a full-time dad and part-time behind a camera, doodling comic strips, or pretending I’m a musician.  
Please feel at home —</description>
		
	</item>
		
		
	<item>
		<title>Info</title>
				
		<link>https://leoarcoverde.com/Info</link>

		<pubDate>Mon, 28 Mar 2022 23:45:34 +0000</pubDate>

		<dc:creator>Leo Arcoverde</dc:creator>

		<guid isPermaLink="true">https://leoarcoverde.com/Info</guid>

		<description>
	

I’m a Brazilian Creative Art Director who somehow ended up in New York, convincing people that advertising is still cool. Now an SVP, Group Creative Director at Digitas Health, I’ve racked up a few shiny trophies (Cannes Lions, D&#38;amp;AD, Clio—you know, the usual suspects). I’ve worked everywhere from massive agencies in Brazil to tiny six-person shops.

I like to think of myself as a round pin that somehow fits into a square hole—because in this industry, being a little weird is kind of the whole point.


	MERITS &#38;amp; PUBLICATION 
Mind's Eye2024 - The One Show Merit2024 - Clio&#38;nbsp; Bronze 2024 - Clio Health Bronze2023 - Cannes Lions Silver + 4x shortlist
Social Bullets2022 - D&#38;amp;AD Gold + Wood Pencil
 2022 - LIA Gold (2x), Silver + Bronze (3x) 2022 - Clio Health Silver (2x) + Bronze (4x)
 + shortlist (2x) 2022 - The One Show Silver (2x) + Bronze2022 - Clio Awards Shorlist2021 - Lürzer's Archive 5+62021 - 5x Cannes Lions Shortlist 
 Think Twice2021 - MM+M Awards Gold + Finalist

How I Feel2016 - Webby Awards Honoree 
Student Awards2015 - Wave Festival Shortlist - Raindance2015 - Fiap Festivals Shortlist - Airbnb Box Doormat2015 - Fiap Festivals Shortlist - Raindance
2014 - Miami Ad School Top Dog - Raindance
	

	︎︎︎&#38;nbsp; leoarcov@gmail.com&#38;nbsp; &#38;nbsp;
	and here&#38;nbsp; &#38;nbsp;&#38;nbsp;︎&#38;nbsp; &#38;nbsp;&#38;nbsp;︎
</description>
		
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	<item>
		<title>Mind's Eye</title>
				
		<link>https://leoarcoverde.com/Mind-s-Eye</link>

		<pubDate>Thu, 05 Oct 2023 19:47:31 +0000</pubDate>

		<dc:creator>Leo Arcoverde</dc:creator>

		<guid isPermaLink="true">https://leoarcoverde.com/Mind-s-Eye</guid>

		<description>
	

—Mind's Eye


	—Digital Solution

Accessibility and inclusivity for AI is not where it should be yet. As a result, many groups are excluded from expressing themselves through art. Mind's Eye enables people with MND/ALS to create AI-generated art in the style they choose. It can be ‘one-click create’, or with more than 100 different options—art that can be admired, saved and shared.


	&#60;img width="2560" height="1815" width_o="2560" height_o="1815" data-src="https://freight.cargo.site/t/original/i/1975cea63af39e6d28c4593db24ddbffdaa158169a1e5dc77968ad297fdf4e8a/MINDs-EYE_MAIN_BOARD.jpg" data-mid="192852779" border="0"  src="https://freight.cargo.site/w/1000/i/1975cea63af39e6d28c4593db24ddbffdaa158169a1e5dc77968ad297fdf4e8a/MINDs-EYE_MAIN_BOARD.jpg" /&#62;&#60;img width="2560" height="1815" width_o="2560" height_o="1815" data-src="https://freight.cargo.site/t/original/i/14d4a19cf642970fdfaa2e45d0a7dcb98c68aa5ab38d1d4c435f3911a7ba5302/MINDs-EYE_SUPPORT_overview.jpg" data-mid="192852938" border="0"  src="https://freight.cargo.site/w/1000/i/14d4a19cf642970fdfaa2e45d0a7dcb98c68aa5ab38d1d4c435f3911a7ba5302/MINDs-EYE_SUPPORT_overview.jpg" /&#62;&#60;img width="2560" height="1815" width_o="2560" height_o="1815" data-src="https://freight.cargo.site/t/original/i/ae743cb52467144d2923038bb45cce5733bede9039d93eaa7da3f274acc35c97/MINDs-EYE_SUPPORT_Custom.jpg" data-mid="192852952" border="0"  src="https://freight.cargo.site/w/1000/i/ae743cb52467144d2923038bb45cce5733bede9039d93eaa7da3f274acc35c97/MINDs-EYE_SUPPORT_Custom.jpg" /&#62;&#60;img width="2560" height="1815" width_o="2560" height_o="1815" data-src="https://freight.cargo.site/t/original/i/560aa36568c9319c8cb74251dabf0b38d9d2810f55b3bad43b59101ae686bc95/MINDs-EYE_SUPPORT_Vibes.jpg" data-mid="192852971" border="0"  src="https://freight.cargo.site/w/1000/i/560aa36568c9319c8cb74251dabf0b38d9d2810f55b3bad43b59101ae686bc95/MINDs-EYE_SUPPORT_Vibes.jpg" /&#62;


works: Mind's Eye ✱&#38;nbsp;Social Bullets ✱ Think Twice ✱ S10 Midnight ✱ The Great Battle ✱ Onix Day ✱ Triconta ✱ Rain Dance ✱ Camaro Live Drive ✱ Seven Seats ✱ How I Feel ✱ Pharma work 


</description>
		
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	<item>
		<title>Social Bullets</title>
				
		<link>https://leoarcoverde.com/Social-Bullets</link>

		<pubDate>Fri, 25 Mar 2022 12:54:33 +0000</pubDate>

		<dc:creator>Leo Arcoverde</dc:creator>

		<guid isPermaLink="true">https://leoarcoverde.com/Social-Bullets</guid>

		<description>
	

—Social Bullets


	—Experiential Campaign

24 hours in the life of an american student. Add bulying to that recipe. And social media.  Unfortunately, parents don’t see how dangerous the internet can be for their kids. For every 233 bullying comments, 1 teenager attempts suicide.Together, the non-profit Stand for the Silent and the personal safety app Kazoo decided to open parents’ eyes with a powerful experiment.


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works: Mind's Eye ✱ Social Bullets ✱ Think Twice ✱ S10 Midnight ✱ The Great Battle ✱ Onix Day ✱ Triconta ✱ Rain Dance ✱ Camaro Live Drive ✱ Seven Seats ✱ How I Feel ✱ Pharma work 


</description>
		
	</item>
		
		
	<item>
		<title>Think Twice</title>
				
		<link>https://leoarcoverde.com/Think-Twice</link>

		<pubDate>Fri, 25 Mar 2022 01:54:15 +0000</pubDate>

		<dc:creator>Leo Arcoverde</dc:creator>

		<guid isPermaLink="true">https://leoarcoverde.com/Think-Twice</guid>

		<description>
	

—Think Twice Before You Type


	—Print &#38;amp; Social Campaign

When you’re talking with someone online, whether it’s on social media or through texts, you’re missing important context on how those comments are received. Facial cues, tone of voice, none of that can be captured in a text response, so it’s easy to be unaware of how someone is really feeling. Launched to coincide with Safer Internet Day, the campaign captures the difference between how people can portray their feelings and their real feelings.


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&#60;img width="1280" height="1811" width_o="1280" height_o="1811" data-src="https://freight.cargo.site/t/original/i/2515b04eddff7f2d0e5150fd48453daa018def26cd8c459d69c31c0ebe3d0946/Think_twice_LOL_LowRes_RGB.jpg" data-mid="138919480" border="0"  src="https://freight.cargo.site/w/1000/i/2515b04eddff7f2d0e5150fd48453daa018def26cd8c459d69c31c0ebe3d0946/Think_twice_LOL_LowRes_RGB.jpg" /&#62;
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works: Mind's Eye ✱ Social Bullets ✱ Think Twice ✱ S10 Midnight ✱ The Great Battle ✱ Onix Day ✱ Triconta ✱ Rain Dance ✱ Camaro Live Drive ✱ Seven Seats ✱ How I Feel ✱ Pharma work 

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	<item>
		<title>S10 Midnight</title>
				
		<link>https://leoarcoverde.com/S10-Midnight</link>

		<pubDate>Fri, 25 Mar 2022 12:55:47 +0000</pubDate>

		<dc:creator>Leo Arcoverde</dc:creator>

		<guid isPermaLink="true">https://leoarcoverde.com/S10-Midnight</guid>

		<description>
	

—S10 Midnight


	—Full Integrated Campaign

Chevy pickup trucks have always been classics. With the all-black version of the S10, badassery is now a thing. A night thing. Like the creatures that lurk in the night. Using the new creature of the night as the conceptual insight we worked on a campaign that went from a film for both digital and TV, print ads and on to social media animated pieces.


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&#60;img width="2000" height="1091" width_o="2000" height_o="1091" data-src="https://freight.cargo.site/t/original/i/b214151304b0d6733d6f9638e7365901763fbb7478d8f8439048f19150a5d0ea/Board_2.jpeg" data-mid="138923399" border="0"  src="https://freight.cargo.site/w/1000/i/b214151304b0d6733d6f9638e7365901763fbb7478d8f8439048f19150a5d0ea/Board_2.jpeg" /&#62;
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	&#60;img width="2560" height="654" width_o="2560" height_o="654" data-src="https://freight.cargo.site/t/original/i/909011894ae30604b5e398b21895a8c6914a3888d41612e0476f35b3bb615dcc/Prints1.png" data-mid="138923629" border="0"  src="https://freight.cargo.site/w/1000/i/909011894ae30604b5e398b21895a8c6914a3888d41612e0476f35b3bb615dcc/Prints1.png" /&#62;

	
&#60;img width="2560" height="1316" width_o="2560" height_o="1316" data-src="https://freight.cargo.site/t/original/i/0b2e1ae961037aee4254c2028a86f11b408ccac4defb463013ef938f8f40437c/Board_4.jpeg" data-mid="138923471" border="0"  src="https://freight.cargo.site/w/1000/i/0b2e1ae961037aee4254c2028a86f11b408ccac4defb463013ef938f8f40437c/Board_4.jpeg" /&#62;


works: Mind's Eye ✱ Social Bullets ✱ Think Twice ✱ S10 Midnight ✱ The Great Battle ✱ Onix Day ✱ Triconta ✱ Rain Dance ✱ Camaro Live Drive ✱ Seven Seats ✱ How I Feel ✱ Pharma work 
</description>
		
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	<item>
		<title>The Great Battle</title>
				
		<link>https://leoarcoverde.com/The-Great-Battle</link>

		<pubDate>Fri, 25 Mar 2022 13:08:47 +0000</pubDate>

		<dc:creator>Leo Arcoverde</dc:creator>

		<guid isPermaLink="true">https://leoarcoverde.com/The-Great-Battle</guid>

		<description>
	

—The Great Battle


	—Digital campaign

Arno is a brand of home appliances in Brazil. They were launching a fan with a liquid repellent dispenser and asked us to create a fun film for YouTube. I'm a big kung fu film fan. From that, it was just logic a sheep battling one of the greatest enemies of our summer nights in the very best kung-fu style.


	&#60;img width="2560" height="1118" width_o="2560" height_o="1118" data-src="https://freight.cargo.site/t/original/i/c6725faaddb0961a7fee31855e315dcec56542a60eb13bd5dd79047ca156d149/Arno_board1.jpeg" data-mid="138924331" border="0"  src="https://freight.cargo.site/w/1000/i/c6725faaddb0961a7fee31855e315dcec56542a60eb13bd5dd79047ca156d149/Arno_board1.jpeg" /&#62;&#60;img width="2560" height="2059" width_o="2560" height_o="2059" data-src="https://freight.cargo.site/t/original/i/d0cb0cdd07758f39587861f79fa2f6914759f1a81b529691c186c60fa4e23338/Arno.jpeg" data-mid="138924332" border="0"  src="https://freight.cargo.site/w/1000/i/d0cb0cdd07758f39587861f79fa2f6914759f1a81b529691c186c60fa4e23338/Arno.jpeg" /&#62;


works: Mind's Eye ✱ Social Bullets ✱ Think Twice ✱ S10 Midnight ✱ The Great Battle ✱ Onix Day ✱ Triconta ✱ Rain Dance ✱ Camaro Live Drive ✱ Seven Seats ✱ How I Feel ✱ Pharma work 
</description>
		
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	<item>
		<title>Nubank</title>
				
		<link>https://leoarcoverde.com/Nubank</link>

		<pubDate>Fri, 25 Mar 2022 13:24:11 +0000</pubDate>

		<dc:creator>Leo Arcoverde</dc:creator>

		<guid isPermaLink="true">https://leoarcoverde.com/Nubank</guid>

		<description>
	

—Triconta Nubank


	— Business Experimence Proposition

The concept of family has changed. Joint checking accounts are a trivial product, offered by all banks. It is meant for couples to take care of their income together. But what about triads romantically involved? For the most modern bank in Brazil—Nubank— three will never be too much. This work was an experiment proposed but did not come to fruition.


&#60;img width="2560" height="1501" width_o="2560" height_o="1501" data-src="https://freight.cargo.site/t/original/i/88aff015433da7aa0c39086b3cfac93f2c35b1fd6228578ebbedab7f7155a07d/Triconta_board.jpeg" data-mid="138925056" border="0"  src="https://freight.cargo.site/w/1000/i/88aff015433da7aa0c39086b3cfac93f2c35b1fd6228578ebbedab7f7155a07d/Triconta_board.jpeg" /&#62;
&#60;img width="2560" height="1258" width_o="2560" height_o="1258" data-src="https://freight.cargo.site/t/original/i/1cf840bde67e0644ca5160751c02a62aeb376f484dae34077b7f18dc84164453/Triconta_Prints_board.png" data-mid="138925057" border="0"  src="https://freight.cargo.site/w/1000/i/1cf840bde67e0644ca5160751c02a62aeb376f484dae34077b7f18dc84164453/Triconta_Prints_board.png" /&#62;


works: Mind's Eye ✱ Social Bullets ✱ Think Twice ✱ S10 Midnight ✱ The Great Battle ✱ Onix Day ✱ Triconta ✱ Rain Dance ✱ Camaro Live Drive ✱ Seven Seats ✱ How I Feel ✱ Pharma work 


</description>
		
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	<item>
		<title>Onix Day</title>
				
		<link>https://leoarcoverde.com/Onix-Day</link>

		<pubDate>Fri, 25 Mar 2022 13:12:55 +0000</pubDate>

		<dc:creator>Leo Arcoverde</dc:creator>

		<guid isPermaLink="true">https://leoarcoverde.com/Onix-Day</guid>

		<description>
	

—Onix Day Lollapalooza


	—Social &#38;amp; Event

Chevrolet is one of the largest sponsors of Lollapaloosa Brasil and in 2018 they gave us one briefing: "stand out from everyone". They wanted to cause impact in social media regarding the festival. We responded: an extra day of festival exclusively for onix owners, powered with an influencer-led ticket hunt. It's still a success case and a part of the festival as it came back from the COVID-19 pandemic in 2022. How about that?


	&#60;img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/4fe89dac3ab6030678e57924a945d8448829df47e74a50df0c163aa74a9bf87a/board_OnixDay.jpeg" data-mid="138924570" border="0"  src="https://freight.cargo.site/w/1000/i/4fe89dac3ab6030678e57924a945d8448829df47e74a50df0c163aa74a9bf87a/board_OnixDay.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/109616da17c7e82805af7adb23170b9b63fe8542b77bcf6093f349b4a81cc4d9/onixday.png" data-mid="170849360" border="0"  src="https://freight.cargo.site/w/1000/i/109616da17c7e82805af7adb23170b9b63fe8542b77bcf6093f349b4a81cc4d9/onixday.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4744d04f356ed926a39496f4f089674b35a8f30267ad4bee7927ee7d3035d2fe/onixday2.png" data-mid="170849672" border="0"  src="https://freight.cargo.site/w/1000/i/4744d04f356ed926a39496f4f089674b35a8f30267ad4bee7927ee7d3035d2fe/onixday2.png" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7bb417f5a688897ff088f239ff7be7c68f0bb8a3b09541c043ac0d21a3715168/onixday3.png" data-mid="170849674" border="0"  src="https://freight.cargo.site/w/1000/i/7bb417f5a688897ff088f239ff7be7c68f0bb8a3b09541c043ac0d21a3715168/onixday3.png" /&#62;


works: Mind's Eye ✱ Social Bullets ✱ Think Twice ✱ S10 Midnight ✱ The Great Battle ✱ Onix Day ✱ Triconta ✱ Rain Dance ✱ Camaro Live Drive ✱ Seven Seats ✱ How I Feel ✱ Pharma work 
</description>
		
	</item>
		
		
	<item>
		<title>Rain Dance</title>
				
		<link>https://leoarcoverde.com/Rain-Dance</link>

		<pubDate>Mon, 28 Mar 2022 21:41:58 +0000</pubDate>

		<dc:creator>Leo Arcoverde</dc:creator>

		<guid isPermaLink="true">https://leoarcoverde.com/Rain-Dance</guid>

		<description>
	

—Rain Dance SP


	Digital campaign &#38;amp; Activation

When media focused solely on the presidential race back in 2014, Miami Ad School
asked us to raise awareness to something much more important: the greatest water crisis
in over 80 years. Our idea: create the biggest rain dance in history.


&#60;img width="2000" height="1720" width_o="2000" height_o="1720" data-src="https://freight.cargo.site/t/original/i/08870ee1ec94dbe241f091383b40be31705250a06541624c7b650707b11ef217/Board.jpeg" data-mid="147347634" border="0"  src="https://freight.cargo.site/w/1000/i/08870ee1ec94dbe241f091383b40be31705250a06541624c7b650707b11ef217/Board.jpeg" /&#62;&#60;img width="2000" height="1556" width_o="2000" height_o="1556" data-src="https://freight.cargo.site/t/original/i/a74d009f354acd87b0d6b8514d6a2a3aabbf9d71af84afdac0a6a57d94d5aac2/Board2.jpeg" data-mid="147347635" border="0"  src="https://freight.cargo.site/w/1000/i/a74d009f354acd87b0d6b8514d6a2a3aabbf9d71af84afdac0a6a57d94d5aac2/Board2.jpeg" /&#62;&#60;img width="2000" height="688" width_o="2000" height_o="688" data-src="https://freight.cargo.site/t/original/i/e061f2417c090257099a91594237b539cd949e2bd408d19365bb2bbaa5d0163d/Board3.jpeg" data-mid="147347637" border="0"  src="https://freight.cargo.site/w/1000/i/e061f2417c090257099a91594237b539cd949e2bd408d19365bb2bbaa5d0163d/Board3.jpeg" /&#62;

works: Mind's Eye ✱ Social Bullets ✱ Think Twice ✱ S10 Midnight ✱ The Great Battle ✱ Onix Day ✱ Triconta ✱ Rain Dance ✱ Camaro Live Drive ✱ Seven Seats ✱ How I Feel ✱ Pharma work 
</description>
		
	</item>
		
	</channel>
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