I’m a Brazilian Creative Art Director who somehow ended up in New York, convincing people that advertising is still cool. As VP, Creative Director at Area 23, I’ve racked up a few shiny trophies (Cannes Lions, D&AD, Clio—you know, the usual suspects). I’ve worked everywhere from massive agencies in Brazil to tiny six-person shops, and along the way, I fell for digital while still having a soft spot for a killer print ad.

I like to think of myself as a round pin that somehow fits into a square hole—because in this industry, being a little weird is kind of the whole point.

and here    ︎    ︎