—Onix Day Lollapalooza
—Social & Event
Chevrolet is one of the largest sponsors of Lollapaloosa Brasil and in 2018 they gave us one briefing: "stand out from everyone". They wanted to cause impact in social media regarding the festival. We responded: an extra day of festival exclusively for onix owners, powered with an influencer-led ticket hunt. It's still a success case and a part of the festival as it came back from the COVID-19 pandemic in 2022. How about that?
![](https://freight.cargo.site/t/original/i/4fe89dac3ab6030678e57924a945d8448829df47e74a50df0c163aa74a9bf87a/board_OnixDay.jpeg)
![](https://freight.cargo.site/t/original/i/109616da17c7e82805af7adb23170b9b63fe8542b77bcf6093f349b4a81cc4d9/onixday.png)
![](https://freight.cargo.site/t/original/i/4744d04f356ed926a39496f4f089674b35a8f30267ad4bee7927ee7d3035d2fe/onixday2.png)
![](https://freight.cargo.site/t/original/i/7bb417f5a688897ff088f239ff7be7c68f0bb8a3b09541c043ac0d21a3715168/onixday3.png)