—Onix Day Lollapalooza
—Social & Event
Chevrolet is one of the largest sponsors of Lollapaloosa Brasil and in 2018 they gave us one briefing: "stand out from everyone". They wanted to cause impact in social media regarding the festival. We responded: an extra day of festival exclusively for onix owners, powered with an influencer-led ticket hunt. It's still a success case and a part of the festival as it came back from the COVID-19 pandemic in 2022. How about that?