—S10 Midnight
—Full Integrated Campaign
Chevy pickup trucks have always been classics. With the all-black version of the S10, badassery is now a thing. A night thing. Like the creatures that lurk in the night. Using the new creature of the night as the conceptual insight we worked on a campaign that went from a film for both digital and TV, print ads and on to social media animated pieces.
![](https://freight.cargo.site/t/original/i/794c4f22fdfc929aefe3558d3a0fca4acc3fe94a17c512669ee76a2f1fd258c0/Board_1.jpeg)
![](https://freight.cargo.site/t/original/i/b214151304b0d6733d6f9638e7365901763fbb7478d8f8439048f19150a5d0ea/Board_2.jpeg)
![](https://freight.cargo.site/t/original/i/7d7aea9731bfd314c4693aa5f2780b54c0919405f73e0ef93fde496d0c9b69a9/Board_3.jpeg)
![](https://freight.cargo.site/t/original/i/4a1492d9414c4799c513ca00f1f62896c4ed7c653ceb060d0416d8ec0fb96c61/Print_1.jpeg)
![](https://freight.cargo.site/t/original/i/4f9fa2bb36d6bd7e0ebf19603d63e35d0c37c1ed1dc15dc0fd15e5b614f35854/Print_2.jpeg)
![](https://freight.cargo.site/t/original/i/dd4292b40e95aa9037b1070d6b2b516cdd4865d928b344bb9ae8399564196ab3/Print_3.jpeg)
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![](https://freight.cargo.site/t/original/i/909011894ae30604b5e398b21895a8c6914a3888d41612e0476f35b3bb615dcc/Prints1.png)
![](https://freight.cargo.site/t/original/i/0b2e1ae961037aee4254c2028a86f11b408ccac4defb463013ef938f8f40437c/Board_4.jpeg)