—Think Twice
Before You Type

—Print & Social Campaign

When you’re talking with someone online, whether it’s on social media or through texts, you’re missing important context on how those comments are received. Facial cues, tone of voice, none of that can be captured in a text response, so it’s easy to be unaware of how someone is really feeling. Launched to coincide with Safer Internet Day, the campaign captures the difference between how people can portray their feelings and their real feelings.